Reclaim your inbox. Reclaim your focus.
Kelp is an AI-powered email assistant that automatically filters out irrelevant messages — privately and intelligently — so you can focus on what truly matters.
By signing in, you agree to our Terms of Service and Privacy Policy. Kelp reads only mail from senders outside your contacts; we don't store the contents.
Built for founders, investors, and executives who get too much email.
CASA-audited by the App Defense Alliance.
Why Kelp
Your real correspondence is off-limits
Kelp ignores email from anyone in your Google Contacts and anyone you've corresponded with. Colleagues, customers, investors, friends, family — they go straight to your inbox the way Gmail intended. Kelp doesn't read or process those messages.
The cold inbound gets read carefully
A pitch from a fund that fits your thesis. A journalist writing about your company. A customer who found you through a podcast. Some unsolicited mail is worth keeping. Kelp reads each cold message and decides what you'd actually want — based on filters you write in plain English: "keep cold pitches mentioning our portfolio," "archive recruiter outreach unless it's senior roles," "delete crypto spam." Context, not keywords.
It runs in the background
Write your first rule in two minutes. After that, Kelp processes new mail as it arrives, quietly and in real time. Check the dashboard whenever you want; override anything Kelp got wrong.
How Kelp works
Connect
Sign in with Google. Kelp learns who you correspond with — colleagues, family, customers, the people you actually email. That list never leaves Google, and everyone on it stays off-limits.
Tell it what to filter
Write your filters in plain English: hide cold sales pitches, archive recruiter outreach, keep anything mentioning the portfolio. No rules to configure. No folders. No keyword lists to maintain.
Get out of the way
Kelp watches for new mail from outside your circle and applies your filters quietly, in real time. Your inbox quiets down. You stop thinking about it.
Start your 14-day free trial
Save during the launch window. Trial first; cancel any time before day 14 with no charge.
Monthly
First 6 months, then $19/month
Code ILOVEKELP10 auto-applied at checkout.
Annual
First year, then $149/year
Code ILOVEKELP50 auto-applied at checkout.
By signing in, you agree to our Terms of Service and Privacy Policy. Kelp reads only mail from senders outside your contacts; we don't store the contents.
Discreet by design
Kelp reads each new message from outside your circle just long enough to classify it, then lets it go. Your messages aren't stored. Your contacts aren't copied. We never send email on your behalf. Nothing trains an AI model. Nothing is sold or shared.
Every action Kelp takes shows up on your dashboard. Disconnect anytime from your Google account.
Read our Privacy Policy →Built for people who get too much email
Founders & operators
Some unsolicited mail is gold — a journalist writing about your company, a customer who found you through your podcast, a candidate who actually read your hiring page. Most of it is platform demos and "15 minutes to demo" sequences. Kelp keeps the gold and quiets the rest. Your team and your customers come through the way they always have.
Investors & advisors
A cold pitch that fits your thesis is worth its weight. A generic mass intro isn't. Kelp reads each unsolicited message and applies your judgment — keep the founders who've done their homework, the introductions that mention companies you actually invest in, the LP outreach that's relevant. Clear the rest. Mail from your portfolio, your LPs, and your co-investors stays where it is.
Consultants & solo operators
A prospective client through a referral is worth keeping. Recruiter spam for irrelevant roles isn't. Kelp reads the cold inbound and applies your judgment, so the right introductions reach you and the rest don't. Your existing client work stays where it is.
An inbox that runs itself
Connect Gmail. Write one rule in plain English. Kelp does the rest — quietly, in the background, the way it should have worked all along.
By signing in, you agree to our Terms of Service and Privacy Policy. Kelp reads only mail from senders outside your contacts; we don't store the contents.